Boosting Car Dealership Advertising
In the competitive world of automotive marketing, effective advertising is crucial to attract customers and promote offers and product ranges. While there are various car dealership advertising methods available, one strategy that stands out is the use of a large on-site sign on your forecourt. In this blog post, we will explore the benefits of utilising these signs and how billboards can play a part in boosting car dealership advertising.
Visibility
In today’s digital age, it’s easy to overlook the power of traditional advertising methods. However, statistics show that on-site signage is still a force to be reckoned with. According to recent studies, 61% of people in your local area never listen to commercial radio, and 79% of people in your area never read the local paper. But here’s the kicker: 87% of people will see outdoor advertising this week alone! This means that on-site signs have the potential to reach a much larger audience than other forms of car dealership advertising. Trotter UK provide 4 different size signs to work within your advertising space. All technical details can be viewed here.
One of the key advantages of on-site car dealership signage is its maximum visibility. A large sign strategically placed on your forecourt ensures that it captures the attention of passing traffic effortlessly. Unlike other advertising methods that rely on potential customers actively seeking out information, on-site signs act as a constant reminder of your dealership’s presence and offerings. With 98% of the public being exposed to outdoor advertising, it’s a surefire way to reach out to a large audience and increase brand awareness. That’s why so many automotive brands use our signs and we have a portfolio we are proud of.
Cost-effective
Another significant advantage of on-site car dealership signage is its cost-effectiveness. Compared to traditional advertising channels such as television, radio, or print media, on-site signs offer a cost-effective solution. Once installed, they require minimal maintenance and have a long lifespan, making them a wise investment. With a one-time cost, you can enjoy continuous exposure to a wide audience, generating leads and driving sales.
Return on investment
On-site signs also allow car dealerships to target their specific audience effectively. By using forecourt signage, you are directly reaching out to individuals who are potentially already interested in purchasing a vehicle. This targeted approach ensures that your advertising efforts are not wasted on uninterested or irrelevant audiences, maximising the return on your investment. Research shows that there are 53% more cars on the road than there were 30 years ago, so you can be sure there’s more opportunity to capture the attention of those in the market using car dealership signage. Boost your Car Dealership Advertising with forecourt signage.
Flexible customisation
Flexibility and customisation are additional benefits of on-site signage. These signs provide the flexibility to customise and update your advertising messages as needed. Whether you want to promote special offers, highlight new models, or announce sales events, on-site signs can be easily modified to reflect your current marketing campaigns. This adaptability allows you to stay relevant and capture the attention of potential buyers with timely and engaging messages.
Maximum exposure
Furthermore, on-site signs offer 24/7 advertising. Unlike other forms of car dealership advertising that have limited exposure, on-site signs work around the clock. They are visible day and night, ensuring that your dealership remains in the minds of potential customers at all times. This constant presence reinforces your brand and increases the chances of customers choosing your dealership when they are ready to make a purchase.
In the competitive automotive industry, effective advertising is essential for car dealerships to thrive. On-site forecourt signage offer numerous advantages over other forms of advertising. From maximum visibility and cost-effectiveness to targeted marketing and flexibility, these signs provide a powerful tool to promote your offers and product range. By investing in on-site signs, car dealerships can enhance their brand presence, attract potential buyers, and ultimately drive sales.
If you’re interested in finding out more about how on-site signage can help to increase sales, contact Trotter UK on 07408 835642 or view more details via our contact page. Helping you to take your car dealership advertising to the next level.
Don’t miss out on the power of on-site signage – start boosting your car dealership advertising efforts today!
