Physical signs are a great way to turn heads and generate awareness of a business, a brand, an offer, or even an entire premises. But how can you make the most of these billboards on site? And what tactics should you use to generate the best ROI from these must-have marketing tools? Learn how and where you should be placing your mobile billboard advertising for maximum exposure, and which type of sign might be the most suitable for your advertising requirements.
Digital or printed signs: which are the best options for your campaign?
Both digital and static (printed) billboards have their merits. Printed signage provides you with a robust yet mobile advertising solution that is suitably for virtually any location – but on the other hand, as we mentioned in our previous blog, the content that’s on display on digital signs can be adjusted remotely in a matter of seconds, so these billboards are often a more versatile option for marketers who want to keep their campaigns more agile.
Where to put mobile advertising billboards
Our clients often ask us: where shall we place our billboards for maximum exposure? The answer, as always, is ‘it depends’! It depends on the shape, size, and nature of your site; the type of audience you are targeting; and how they typically behave.
The main thing to note is that your billboards should always be installed in a high-traffic area. You want as many eyes on your investment as possible. Plus, if you can place your ad away from other signs or landmarks that might clutter the reader’s view, this will help to make your billboard stand out and ensure it’s the main attraction, not just a distraction.
Aside from this, you’ll need to consider whether your passers-by will have time to digest the information that’s being shown to them before the board becomes illegible or out of sight. This is particularly important if you are thinking of placing mobile billboards advertising alongside a motorway or a main road. If you are targeting road users, will they be able to read and take in your offer if they are driving at the maximum allowed speed? You might want to consider putting your billboard at the entrance to a car park instead, as drivers will typically be slowing down or queuing to access the facility and will be more aware of what’s going on around them. Or, if you’re keen to capture the attention of public transport users, the entrances/exits at bus terminals and train stations are a safe bet.
Trotter boards are placed on the ground, not in the ground, and only require 5 square metres of space for a safe installation. So, the opportunities are virtually endless when it comes to placement. You just need to decide on the best location for mobile billboard advertising from a strategic perspective.
How long should you rent your signage for?
When it comes to hiring your boards, things work slightly differently for printed billboard rentals vs digital billboard rentals. Our static printed items are already in stock and can be hired for any length of time; typically, our clients would usually require them for anywhere between a week and a year.
The length of time these static boards are hired for will usually depend on whether they will be used to display temporary messaging (such as announcing a store opening, or sharing details of a seasonal campaign), or whether they will need to be in situ for a lot longer (for example, to signpost visitors to a site that’s difficult to find or boost a brand’s visibility through a more robust presence).
Our digital billboard advertisements, on the other hand, are typically rented out for a minimum of 6 months. Their sharp resolution, large format capabilities and weatherproof qualities ensure they are a great investment for longer-term projects (and mean they are often not the most cost-effective solution for campaigns that only need to run for a few weeks). We often manufacture digital boards to order, which is another reason why our standard rental periods are longer on these products.
Ultimately, the type of board you choose and the length of time you display it for will depend on how much exposure you want to achieve for your messaging. There are also other factors to consider, such as whether you will be placing your board in an area that is particularly exposed to the elements. Our mobile advertising billboards are extremely robust and designed to withstand bad weather but moving them to a slightly more sheltered spot could keep them away from hazards and improve their performance.
If you’re new to advertising and need advice, or just want to discuss the finer details of your campaign with the experts, feel free to contact the team here at Trotter. We create, supply, and install printed and digital billboards for all kinds of customers for all manner of applications – and we’re confident we can find an advertising solution for any campaign, in any market!
