Placing signs strategically at event will provide a range of benefits for organisers and attendees alike – and can help to create a seamless experience for everyone involved. Your event signs are an essential marketing tool for three main reasons: it raises your event’s profile, it communicates must-see information to guests, and it helps visitors to navigate your site with ease, increasing their overall satisfaction in the process.
Let’s take a closer look at each function and explore the case for investing strategically in your events signage, regardless of whether you decide to opt for temporary printed signage or our more flexible LED alternatives.
Event signs for promotional purposes
Whether displayed at the event site or in prominent nearby locations that will attract attention from the right kind of audience, your event signage can be used weeks or months in advance of the event itself to drum up interest and increase attendance.
To achieve the strongest possible take-up, you’ll need to consider the size of your event signs, as their dimensions will ultimately affect their reach. At Trotter, we can provide billboards in a range of specifications, including small (1.7m2), medium (4m2) and large (8m2) options.
Whatever size you choose, you can rest assured that these products can all withstand wind speeds of up to 28 metres per second, so they are a robust and reliable choice for even the most exposed locations.
Plus, our boards can be rented for as little as 24 hours, if you have an immediate temporary requirement.
Event signage for sharing information
If you’ve ever been to an event that’s poorly signposted – and let’s be honest, most of us have! – you’ll understand the importance of installing practical, relevant signage at your site from the beginning.
Signage is a timelessly effective way to provide crucial information to crowds. It’s a means of guiding attendees to different areas within your event space, such as entrances and exits, registration desks, stages, exhibition zones, and, of course, your toilet and washroom facilities.
Clear signage also reduces confusion and enables guests to navigate your venue much more efficiently. It can help to manage crowds or high volumes of traffic in what can often be incredibly busy and chaotic settings, which is something that is vital from a health and safety standpoint.
For the past few years we have been lucky enough to support the TCS London Marathon, installing our signage around the event and displaying information to the crowds.
Signage for elevated branding
Signage acts as a powerful tool for reinforcing your brand identity and sharing your key brand messaging. Adding logos and other brand-specific graphics to your signage will build brand recognition and strengthen the event’s image in the minds of everyone who turns up on the day.
Event signs can also provides any sponsors and partners with valuable visibility, increasing their exposure and promoting their involvement in the event. (In fact, a solid signage strategy can help to secure support for your event during the early stages of planning.)
Event signs for increased interaction and engagement
In addition to being a practical solution that can help to raise awareness of every business and stakeholder involved in the event, signage can also serve as an interactive platform.
Digital signage can be tailored to display real-time updates, event schedules, social media feeds, and site maps, keeping attendees informed and engaged throughout the event. This dynamic aspect adds a modern touch to the event experience and caters to the preferences of tech-savvy guests who might have higher expectations than most. Unlike our printed boards, our large format digital LED billboards can be updated remotely as often as you like, as and when your event information changes, so they support a more interactive format perfectly and can deliver vital updates when needed.
Remember, in addition to providing all the above benefits, the event signs available from Trotter UK:
- Don’t require standalone planning permission – so they provide you with a hassle-free way to get your message across
- Are double sided, resulting in more space for your branding or instructions and ensuring you get maximum value from your investment
- Can be lit up at night, so they are effective 24/7
- Can be installed quickly and easily on site
For more information on what’s possible and how our high-impact event signage can be adapted to meet your needs, contact the Trotter team today!
You can also take a look at some of the brilliant events companies we have partnered with to date here, and get a feel for how our temporary event signs work in situ.
